Thanks for coming.

I spent twenty-plus years leading marketing teams at Cisco, Blackbaud, and LumApps, then three years as CMO at Case Status, where we went from $2M to over $10M in ARR before I moved on to pursue this next passion. Now I do the same work as a fractional CMO for B2B software companies, and I use AI for more of it every month. Some of that is impressive. Some of it is a guy arguing with a chatbot about a Ring doorbell.

AIdvantaged is where I write down what I am learning: what is working in pipeline and revenue work right now, what a senior operator can hand to AI and what he still cannot, and what it is like to build a practice with a toolkit that did not exist three years ago. Or it could just be a rant about whatever in AI is giving me a fit this week. I mean who doesnt need another email newletter in their inbox? One issue a week, most weeks, maybe more, maybe less.

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